01 / Resume

Career timeline

Senior Business & Data Analyst with more than six years of proven experience translating complex business problems into digital solutions. I possess strong technical knowledge, user-experience expertise, API integration depth, and stakeholder management skills — with experience ranging from large-scale corporate digital transformation programs to start-up consulting firms. I am passionate about developing digital solutions to solve business problems and improve customer experience.

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2026
Feb 2026 — Present

Senior Business Analyst

RACV · Melbourne, Australia
AEMReact SPASpendwatt APIPostmanAzure AI
Key Project: RACV Electrification Calculator

A digitised webform helping customers estimate home-electrification investment, government rebate payoff, and a customisable upgrade roadmap across Battery, Solar, EV and Hot Water modules (AEM backend, Spendwatt API for estimates, React SPA front end).

Impacts & Achievements

Delivered the MVP live at racv.com.au/home/home-electrification/calculator.html within a short timeline with no critical defects; ran early API sanity checks in Postman to lock scope boundaries, cutting testing time by 25% and reducing reliance on the vendor's release schedule.

Key Project: Generative AI Chatbot Deployment

Deployment of a generative AI chatbot (Salesforce) on the RACV main website via AEM backend and Azure AI/cloud integration.

Impacts & Achievements

Enabled always-on customer assistance on high-traffic pages without adding to the support queue.

Key Project: Migrating Resort Booking APIs from SOAP to REST

Repointing RACV's Resort Booking application backend to the new vendor's modern REST endpoint (TravelClick).

Impacts & Achievements

No defects or regressions during and post migration. Improved uptime to 99.9%, reduced pre-migration defects by 75% caused by legacy SOAP infrastructure, and enabled long-term support from the vendor.

Key Project: Mobile App & AEM Personalisation

Mobile App and AEM integration for personalised in-app experiences, using AEM reusable content fragments orchestrated via Adobe Target audience segmentation.

Impacts & Achievements

Enabled personalised content and product offers inside the existing RACV app without a native rebuild.

Other works

Replatforming website Intelematics from WordPress; uplifting membership validation modal for new centralised membership benefits platform; auto-generated structured data (Video and FAQ schema); personalised offer banner for car financing

Impacts & Achievements

May 2023 — Feb 2026

Digital Business Analyst

AGL Energy · Melbourne, Australia
AEMAngular SPAAuth0Content fragments
Key Project: Energy & Telco eCommerce Campaign Simplification

Enabled content producers to author campaigns via centralised, simplified AEM content fragments while retaining variation for targeted marketing and partnering. Facilitated shaping with AEM/Angular SPA developers, UX and Product.

Impacts & Achievements

Reduced publishing cycle time from 15 days to 3 (~40% faster) and retired 150 deprecated product/campaign codes for more sustainable, less error-prone content maintenance.

Key Project: Website Authentication (MFA + Passkey)

Enabled personalised content via MFA + Passkey identity auth (Auth0). Led cross-team shaping between the website team and the identity/auth platform team.

Impacts & Achievements

Identified technical dependencies earlier in shaping and ensured WCAG accessibility compliance was captured and delivered throughout.

Key Project: Platform & Performance Uplifts

Migrated micro-sites from WordPress/HubSpot into AEM; uplifted web search and web-form capabilities; supported a DevOps CentOS→RedHat VM migration; improved SEO/GEO and site performance via schema and JS refactors.

Impacts & Achievements

Consolidated platform ownership and measurably improved site performance and discoverability.

Other works

Migrating micro-sites from WordPress and HubSpot CRM into AEM; uplifting web search and web-form capabilities; enhancing CX via global web component style updates; supporting the DevOps engineer in migrating a cloud instance from CentOS to RedHat VM; improving SEO/GEO and site performance via schema and JS script refactors.

Impacts & Achievements

Sep 2022 — May 2023

Agile Business Analyst

Racing Victoria Limited (RVL) · Melbourne, Australia
ScrumFigmaSeleniumCypress
Strategic Equine Welfare Projects

Post Racing Platform (retired race-horse transition & traceability) and Medical Record Equine Database (centralised medical records for racing integrity and welfare).

Impacts & Achievements

Gathered/validated requirements from Product Owners, converted to backlog tickets with Figma prototypes; acted as Scrum Master and mentored a junior BA.

UAT Automation (Selenium & Cypress)

Performed manual and automated user acceptance testing using Python's Selenium library and Cypress.

Impacts & Achievements

Improved team velocity by 30%, helping deliver previously behind-schedule features and secure steering-committee funding and buy-in.

Dec 2020 — Sep 2022

Business & Quality Assurance Analyst (BQA)

Propel Ventures · Melbourne, Australia
AgileAPI analysisUAT
Agile Delivery Coordination

Coordinated Agile delivery across Project Manager, UX and engineering stakeholders: requirements mapping, feature scoping/slicing, backlog elaboration, sprint ceremonies.

Impacts & Achievements

Kept product-led delivery on track across domains including tax reporting and employee self-service.

API & Business Logic Analysis

Analysed source-system API endpoints and business logic; wrote acceptance criteria and pseudocode; designed, executed and documented end-to-end tests.

Impacts & Achievements

Reduced ambiguity for developers and caught integration issues before release.

Jul 2019 — Dec 2020

Financial & Tax Content Developer (Onvio & Onesource)

Thomson Reuters · Melbourne, Australia
XMLOnvioOnesource
Tax Reporting Data Mapping

Mapped marked-up accounting data (XML) to reporting templates across entity types — sole trader, partnership, trust, private and listed companies.

Impacts & Achievements

Delivered accurate, compliant tax reporting output across the Onvio and Onesource platforms.

Apr 2018 — Jul 2019

Business Analyst and Inventory Controller

Matthews' Liquor Pty Ltd · Melbourne, Australia
Excel VBAPostmanPower QueryPower BIShopfront POS
Inventory Management (Shopfront POS)

Daily and weekly inventory management using a cloud-based POS (Shopfront) to maximise turnover and mitigate back-orders and slow-moving stock across product categories and sub-categories.

Impacts & Achievements

Kept stock levels aligned with demand across a multi-store operation, reducing back-orders and slow-moving inventory.

Automated Reporting Dashboard

Built a semi-automated reporting dashboard using Excel VBA macros, the Postman API client, Power Query and Power BI, giving management visibility into top products and categories, drill-through performance from category to product level, two-week-ahead trend prediction, and multi-store slow-moving product identification.

Impacts & Achievements

Gave the management team a self-serve view into performance and demand trends without manual reporting effort.

Education

Mar 2015 – Feb 2019

Bachelor of Finance (Honours) & PhD candidate

Deakin University — Melbourne, Australia
May 2015

CPA Australia (full member)

CPA Australia
Sep 2011 – Nov 2012

MSc in Finance

University of Greenwich — London, UK